DouxMatok Secures $30M in Funding to Pursue its Journey of Developing Incredibly Sweet Foods with Incredo

A Game-Changing Innovation in Sugar Reduction

In a significant move, DouxMatok, a food tech company, has rebranded itself as Incredo, reflecting its groundbreaking innovation in sugar reduction. The company’s flagship product, Incredo Sugar, is poised to revolutionize the way we consume sugar in our daily lives.

What is Incredo Sugar?

Incredo Sugar is a sugar-based solution that reduces the amount of sugar in food products by between 30% and 50%. This means that consumers can enjoy their favorite foods with less sugar content without compromising on taste, texture, or mouthfeel. The innovative technology behind Incredo Sugar binds real cane or beet sugar with trace amounts of a natural carrier, creating a more efficient and sustainable sugar solution.

From DouxMatok to Incredo: A New Era for the Company

Under the leadership of Ari Melamud, who took over as CEO in 2021, Incredo has made significant strides in taking its technology to market. With the completion of a Series C funding round, co-led by dsm-firmenich Venturing and Sienna Venture Capital, the company has raised $30 million. This brings the total amount of funding secured by Incredo to $60 million.

The Future of Sugar Reduction

The World Health Organization’s (WHO) recent guidelines emphasizing the need for a sugar reduction in foods have created an opportune moment for Incredo’s innovative solution. Melamud highlights the challenges faced by traditional sugar alternatives, such as their different sweetness profiles and lack of clean labels. "Consumers are very clear in their message back to the brands that the taste is what they don’t like," he notes.

A Promising Future Ahead

With its commercial launch in Europe earlier this year and plans to enter Asia later in 2023, Incredo is poised for significant growth. The company has established a headquarters in Austin, U.S., and has secured partnerships with major players in the industry. Melamud’s vision for Incredo Sugar is clear: "We need to remember that this is just the beginning of our journey. We’re committed to making sugar reduction accessible to everyone."

The Impact of Incredo Sugar

The potential impact of Incredo Sugar on the food industry cannot be overstated. By reducing sugar content in food products, consumers can enjoy healthier options without sacrificing taste or quality. Moreover, Incredo’s innovative technology has the potential to reduce waste and mitigate the environmental impact of sugarcane production.

Conclusion

DouxMatok’s rebranding as Incredo marks a significant milestone in the company’s journey towards revolutionizing the sugar industry. With its innovative solution, Incredo Sugar is poised to change the way we consume sugar forever. As the demand for healthier and more sustainable food options continues to grow, Incredo is well-positioned to capitalize on this trend.

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